The hottest drug packaging market is waiting for i

The pharmaceutical packaging market is in urgent need of innovation

pharmaceutical products have the dual attributes of drugs and commodities. We should follow the relevant national policies and decrees and change our ideas according to market changes. Drug packaging design should not only comply with the drug administration law and relevant policies and regulations, but also reflect the corporate image, improve the appearance design grade, and obtain the psychological recognition of consumers

the changing market situation requires that the fixture and software of drug packaging must be special and new. Due to historical and cultural reasons, the packaging design of domestic drugs in China has formed a relatively simple and plain design frame. Many similar drug packaging words are the same, which are only distinguished by the low stability and color changes, and the product name is not eye-catching, which is easy to be confused. Compared with the packaging of imported drugs and drugs of "three foreign funded" enterprises, these drug packages are dwarfed in terms of appearance design and consumer consideration. The packaging design of many domestic drugs is following the foreign drug packaging design ideas, and the globalization of the pharmaceutical economy requires China's drug packaging to follow the international popular trend, take the nationalization route, go beyond the current situation, and gradually have the ability of global recognition

advanced drug packaging is designed with safety covers for the medication safety of the elderly and children; A measuring cup with accurate measurement and convenient use is equipped for oral liquid; Put the medicine out of the reach of children and so on. All of these not only bring patients medication safety information, but also have the effect of reaching consumer psychological recognition. Seeing the strengths of others and identifying their own weaknesses, pharmaceutical enterprises should widely seek the opinions of marketing departments when designing new packaging, and if possible, they can ask advertising planning companies to do image design. A recent antiseptic disinfectant for skin and mucous membrane of a company completely abandoned the consistent old design ideas in the appearance design, which is very rich in the sensory information of the new generation, and improved the size of the outlet of the packaging bottle. When used, it can be controlled without burning the dosage, without contaminating the fingers

at the same time, drug packaging must consider the compatibility of drugs and packaging materials, as well as the impact of packaging materials on the stability of drugs during the storage period of drugs. At present, when applying for new drugs, it is necessary to put forward the packaging form of drugs, the compatibility test report of drugs and packaging materials, the quality standard of materials, the license of material suppliers and other materials

according to the concept of integrated communication put forward by modern marketing, drug packaging is not only a problem of product strategy, but also an irreplaceable medium in promotion. As the last step in communication with consumers, packaging plays a decisive role. Pharmaceutical enterprises need to convey the connotation of products through drug packaging, and also need to complete the last step of communication with drug consumers and users through packaging. In addition, we need to express the image of pharmaceutical enterprises through drug packaging to complete a deeper sense of communication

interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts forward higher requirements for drug packaging design. Today, when products are highly homogeneous, the packaging of products also has the phenomenon of "isomorphism". In drug packaging, what consumers pay attention to is not fancy pictures, but whether their feelings are respected, whether the products have affinity, and whether they reflect the taste and lifestyle of the target group. Those pleasing to the eye and high-grade packaging are naturally favored. This requires designers to go deep into life and pay attention to the grasp of human nature when designing packaging. At the same time, drug packaging should achieve a wider range of communication, with the ability of global recognition, and its national style can not be ignored. With the acceleration of international trade integration, drug packaging design should reach the international level as far as possible and have the ability of global recognition. However, packaging design cannot be globalized for the sake of globalization. Any packaging design has its inseparable national traditional cultural background. Only the national is the world, and only the drug packaging with national color will be different

the state pays 10 points attention to the technological development in the field of non-ferrous materials