The hottest drug packaging design seeks to surpass

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Drug packaging design: seek to surpass in following

pharmaceutical products have the dual attributes of drugs and commodities. Drug packaging design should not only comply with the drug administration law and relevant policies and regulations, but also reflect the corporate image, improve the appearance design grade, and obtain the psychological recognition of consumers. Due to historical and cultural reasons, the packaging design of domestic drugs in China has formed a relatively simple and plain design frame. Many similar drug packaging words are the same, which are only distinguished by color changes, and the product name is not eye-catching, which is easy to be confused. Compared with the packaging of imported drugs and drugs of "three foreign funded" enterprises, these drug packages are dwarfed in terms of appearance design and consumer consideration. The packaging design of many domestic drugs is following the foreign drug packaging design ideas, and the globalization of the pharmaceutical economy requires China's drug packaging to follow the international popular trend, take the nationalization route, go beyond the current situation, and gradually have the ability of global recognition

follow the relevant national policies and regulations, and change the concept according to market changes

drug packaging must consider the compatibility of drugs and the impact of packaging materials on the stability of drugs during the storage period of drugs. At present, when applying for new drugs, it is necessary to put forward the packaging form of drugs, the compatibility test report of drugs and packaging materials, the quality standard of materials, the license of material suppliers and other materials

advanced drug packaging is designed with safety covers for the medication safety of the elderly and children; A measuring cup with accurate measurement and convenient use is equipped for oral liquid; Put the medicine out of the reach of children and so on. All of these not only bring patients medication safety information, but also have the effect of reaching consumer psychological recognition. Seeing the strengths of others and identifying their own weaknesses, pharmaceutical enterprises should widely seek the opinions of marketing departments when designing new packaging, and if possible, they can ask advertising planning companies to do image design. A recent skin mucous membrane antiseptic disinfectant of a company should completely abandon the consistent old design ideas in the appearance design, which is rich in the sensory information of the new generation, improves the size of the outlet of the packaging bottle, and can control the dosage when used without contaminating the fingers

drug packaging has become a promotional medium, and good communication has become an important feature.

from the perspective of the integrated communication concept proposed by modern marketing, drug packaging has become not only a problem of product strategy, but also an irreplaceable medium in promotion. As the last step in communication with consumers, packaging plays a decisive role. Pharmaceutical enterprises need to convey the connotation of products through drug packaging, and also need to complete the last step of communication with drug consumers and users through packaging. In addition, we need to express the image of pharmaceutical enterprises through drug packaging to complete a deeper sense of communication

in fact, at present, the concept of competition among enterprises has changed to the competition of the overall image of enterprises. The introduction of CI must require that the enterprise image can be expressed through packaging design. As a unique identification symbol, packaging can do this. There are many positive and negative examples. The form of many OTC drugs seems too old, which has become an obstacle to communication with consumers. Some new styles of foreign products are worth learning from. For example, the outer package of a French perfume is like this, with the brand logo of the enterprise printed on a transparent plastic bag. This higher frequency signal will be attenuated or filtered out. The kind of packaging conveys the connotation of the brand "authenticity" to consumers, and also drives the sales of products of similar brands. There is no need to copy these practices in drug packaging, but it is necessary to introduce this concept. In fact, the expression of pharmaceutical enterprise image through pharmaceutical packaging design is not only conducive to the dissemination of pharmaceutical enterprise image, but also reduces the burden of pharmaceutical enterprises in advertising. More importantly, it strengthens the recognition of consumers and society to its brand, thus realizing in-depth communication

interactive marketing requires humanization, and global recognition promotes nationalization.

interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts forward higher requirements for drug packaging design. In today's highly homogeneous products, the packaging of products also has the phenomenon of "isomorphism improves its sensitivity". In drug packaging, consumers are not concerned about fancy pictures, but whether their feelings are respected, whether the products have affinity, and whether they reflect the taste and lifestyle of the target group. Those pleasing to the eye and high-grade packaging are naturally favored. This requires designers to go deep into life and pay attention to the grasp of human nature when designing packaging

as for drugs, the packaging should be practical. They believe that now they have a wider range of communication, have the ability of global recognition, and their national style can not be ignored. With the acceleration of international trade integration, drug packaging design should reach the international level as far as possible and have the ability of global recognition. However, packaging design cannot be globalized for the sake of globalization. Any packaging design has its inseparable national traditional cultural background. Only the national is the world, and only the drug packaging with national color will be different

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